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INGER KENOBI
COPYWRITING MENTOR FOR PEOPLE WHO WANT TO STAND OUT FROM THE CROWD.
When people look at your website, they should understand what you do within five seconds or less. If that's you, congrats!
If you hope that's you, but you sort of (gulp) also know it's not you, I'll help you find the right words faster than you can say, 'I'm fully booked!'
"My first session with Inger removed years of confusion."
THE BIGGEST MISTAKE I SEE PEOPLE MAKE IS:
Thinking that words like, 'I empower women to feel more grounded,' or 'Welcome to my spiritual home online,' is a clear message. But these statements can mean a million different things to a million different people. It's not specific. It's not a solution to a problem.
And worst of all?
That kind of copy makes you disappear into a sea of vagueness.
I don't want that for you. I want you to speak directly to your dream-come-true clients in a way that makes them go, 'I've paid the invoice! Can't wait to work with you!!!!!'
That's not hype, btw. That's the JOYFUL reality for entrepreneurs who write CRYSTAL CLEAR copy using human words people can understand and relate to.
THAT'S THE SOLUTION.
Drawing people in with super-specific copy like:
-I help doctors loose the last ten pounds.
- Isn't it time you wrote that bloody book?
-I help coaches make their first 2000 dollars.
-The teachers who work with have more energy and have their evenings off.
-I'm the go-to hairdresser for brides planning their second wedding.
-No, you're not a bad mom and your child is not a monster. You just need a few more tools and a place where you can hear yourself think out loud.
I KNOW, I KNOW, I KNOW. Those opening statements are not as poetic and floral as, 'I help authentic women calm their nervous system so they can thrive more at work,' . . . but those words don't make people go, 'Finally someone who can help me!' either.
And if you're in the business of helping people, if what you're selling is not a product but a transformation, you need to distill that magic into words we understand, not wrap them in layers of fluff that WATERS DOWN HOW COOL, TALENTED AND AWESOME YOU REALLY ARE.
Don't know how to do that? I do. And I'm known for making this work fun, easy, and energising.
Your next move?
Check out how we can work together here.
FREE EMAIL COURSE
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Learn to write newsletters that lead to more subscribers, more engagement, and tons of excitement for your work + have a super fun time writing them.
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MY HIGHEST WISH FOR YOU?
That you no longer stumble over your own words when you try to describe what you do.
I also want you to get better results. Aka: more visibility, more clients, bigger reach.
You didn't take all that training, tap into your wisdom, listen to the voice that said, 'You have so much to offer,' only to let bad copy get in the way.
You also didn't start working for yourself by spending three hours on a post that get two likes.
My process will help you knock it out of the park. But if you're super attached to words like authentic, rooted, empower, and integrity. . . you might want to sit this one out.
Hi, I'm Inger!
I'm a first- generation Buddhist, author, word nerd, and AI Grinch.
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The best copy already exists inside of you. Soon you'll write copy filled with personality, umph, and crystal clear words that make your best fit clients sit up and pay attention.
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Say it with me: no more fluff and or meaningless jargon. You have five seconds to grab someone's attention. Make it count.
Pssst! Are we friends on Instagram?
My feed is a magical blend of Buddhist quotes, copywriting tips, and creativity boosting ideas. You find me by searching for: @ingerkenobi
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